NASHVILLE, Tenn. – With the click of a mouse, online shoppers this year can join Nissan in taking on the Battle for Good. Nissan is uniting with Star Wars: Force for Change, and Amazon, to host a toy drive benefitting the Toys for Tots organization and children across the U.S. The campaign begins today, Cyber Monday, and goes through Dec. 18.
“Nissan’s alliance with Lucasfilm and Star Wars reminds us that everybody has the choice to be a hero, and the holidays are a time when many children can benefit from the generosity of everyday heroes,” said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc. “This toy drive is a way of bringing the magic and excitement of Star Wars to kids, so that they may experience the joy of Christmas and a message of hope.”
When a toy is gifted from the www.amazon.com/ROGUETOYDRIVE Wish List, additional gifts will be provided by Nissan. All gifts will be delivered to Toys for Tots for distribution before Dec. 22, 2016.
The toy drive is a continuation of Nissan’s ongoing collaboration with Lucasfilm Ltd. in support of “Rogue One: A Star Wars Story,” opening in U.S. theaters on Dec. 16.
As part of this promotional campaign, Nissan recently revealed the 2017 Nissan Rogue: Rogue One Star Wars Limited Edition – the first production vehicle ever to include Star Wars-branded elements – including a unique badge, exclusive interior and exterior trim items and a full-sized, numbered, Death Trooper collectible helmet.
*Nissan will give $150,000 in toys and/or cash to Toys for Tots. Toys gifted by consumers will be delivered to Nissan and given to Toys for Tots. This toy drive is sponsored by Nissan and all toys included on the Wish List have been selected by Nissan and its partners, not Lucasfilm or the Walt Disney Company.
About Nissan Rogue
The Nissan Rogue, marching its way to the top-selling spot in the Nissan lineup, has been updated for the 2017 model year with fresh exterior and interior treatments, an expanded suite of Nissan Safety Shield technology including available Forward Emergency Braking with Pedestrian Detection*, and the first ever Rogue Hybrid model. For more information on the 2017 Rogue and the complete lineup of Nissan vehicles, please visit NissanUSA.com or Nissan.CA.
About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.
About Star Wars: Force For Change
Star Wars: Force for Change, a charitable initiative from Lucasfilm and Disney, harnesses the strength of Star Wars to empower and improve the lives of children around the world. Born in 2014, it was inspired by Star Wars fans, and the countless hours they have dedicated to philanthropy over the past three decades. To date, over $12 million has been raised for charitable causes around the world on behalf of Star Wars: Force for Change, including $8M towards UNICEF’s programs to put children first. With a bright future ahead, and new Star Wars stories to be told, Force for Change aims to continue collaborating with causes and encouraging others to be forces for change in their own community. To learn more, please visit ForceForChange.com.
About “Rogue One: A Star Wars Story”
From Lucasfilm comes the first of the Star Wars standalone films, “Rogue One: A Star Wars Story,” an all-new epic adventure. In a time of conflict, a group of unlikely heroes band together on a mission to steal the plans to the Death Star, the Empire’s ultimate weapon of destruction. This key event in the Star Warstimeline brings together ordinary people who choose to do extraordinary things, and in doing so, become part of something greater than themselves.
“Rogue One: A Star Wars Story” is directed by Gareth Edwards and stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen, Alan Tudyk, Riz Ahmed, with Jiang Wen and Forest Whitaker. Kathleen Kennedy, Allison Shearmur and Simon Emanuel are producing, with John Knoll and Jason McGatlin serving as executive producers. “Rogue One: A Star Wars Story” opens in U.S. theaters on December 16, 2016.