12 Memorable Moments at Nissan in 2016
As 2016 comes to a close, here we look back on 12 (in honor of the 12 Days of Christmas) memorable moments from the past year. From launching new vehicles to achieving record sales, 2016 was busy. This was the “Year of the Truck” – a celebration of Nissan’s new TITAN lineup, Armada, Pathfinder and Rogue. Autonomous Drive technology continues to mature (and at #CES2017, we’re going to show you the future again). We enlisted Stormtroopers to help launch Rogue. And more. Here’s to another successful year in 2017 – for everyone. Have a safe and happy holiday, from all of us at Nissan.
Nov. 16, 2016
Nissan brings four new 2017 model debuts to the Los Angeles Auto Show
Central to Nissan’s LA Auto Show display this year was an array of new 2017 Nissan vehicles including the new Nissan Rogue, the first-ever Sentra NISMO, redesigned Versa Note, limited production JUKE Black Pearl Edition and the first-ever full-size production vehicle to include Star Wars-branded elements, the “Nissan Rogue: Rogue One Star Wars Limited Edition.”
“Our goal at the Los Angeles Auto Show this year is to bring extra attention to the redesigned 2017 Nissan Rogue and its extensive list of available Intelligent Safety Shield technologies,” said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc. “We’re building on elements of our current Rogue broadcast commercial, which demonstrates the new Forward Emergency Braking with Pedestrian Detection*, through interactive experiences and Star Wars-themed displays at the show.”
Oct. 12, 2016
Nissan takes six awards at annual Texas Truck Rodeo; all-new Armada named “SUV of Texas” and TITAN “Full-Size Truck of Texas”
The all-new 2017 Nissan Armada full-size SUV was named “SUV of Texas” by the Texas Auto Writers Association (TAWA) in its 2016 Texas Truck Rodeo, an annual event that put the industry’s best truck, SUVs and CUVs through a grueling two-day evaluation.
The event, held at the 1,632-acre Longhorn River Ranch in Dripping Springs, Texas, included grueling on-road and off-road evaluations. Nissan vehicles won a total of six awards, including three for the new TITAN full-size pickup lineup. The 2017 Armada, TITAN and Murano – which was named “Mid-size Crossover of Texas” for the second consecutive year – are on sale now at Nissan dealers nationwide.
“We’re honored to have the all-new 2017 Nissan Armada recognized by the SUV experts of the Texas Auto Writers Association,” said Fred Diaz, division vice president and general manager, North America Trucks and Light Commercial Vehicles, Nissan North America, Inc.
Sept. 9, 2016
Nissan continues ‘Year of the Truck’ momentum with world debut of new 2017 Nissan Rogue at Miami Auto Show
José Muñoz, executive vice president, Nissan Motor Co., Ltd. and chairman, Nissan North America, Inc., unveiled a major update to the 2017 Rogue compact SUV prior to its world debut at the Miami International Auto Show.
“Following three straight years of consecutive growth, we project Rogue will approach 300,000 units in the current fiscal year, nearly doubling sales since 2012,” said Muñoz. “For 2017, we’re turning up the heat on the competition with enhancements designed to keep Rogue at the top of compact SUV buyers’ wish lists.”
Aug. 22, 2016
Lucasfilm joins forces with five major brands to launch sweeping promotional campaign to support “Rogue One: A Star Wars Story”
Lucasfilm announced that it is teaming up with five of the world’s most well-known brands — Duracell, General Mills, Gillette, Nissan and Verizon — for the launch of an extensive global promotional campaign in support of “Rogue One: A Star Wars Story,” opening on December 16.
“We are extremely pleased to be working with such a remarkable group of promotional partners for ‘Rogue One,'” said Lynwen Brennan, general manager of Lucasfilm. “This first in a series of Star Wars standalone films represents an exciting new era for both Star Wars and Lucasfilm, and the partners joining us on this exciting journey have each designed a stellar campaign capturing the spirit and camaraderie of ‘Rogue One.'”
July 7, 2016
2017 Nissan Pathfinder makes world debut during sponsorship announcement at Dallas’ Klyde Warren Park
Nissan took over Dallas’ popular Klyde Warren Park to announce a major sponsorship agreement with the city – along with the debut of the 2017 Nissan Pathfinder. The reveal of the new Pathfinder took place inside a pop-up “#FindYourNewPath” urban maze. In attendance during the event were Dallas city and Parks and Recreation officials.
“The new Nissan Pathfinder takes the iconic nameplate to an even higher level of performance, technology and style,” said José Muñoz, executive vice president, Nissan Motor Co., Ltd. and chairman, Nissan North America, Inc. “The Pathfinder is the perfect vehicle for connecting urban and off-road adventures, just as the Klyde Warren Park is a connection between Downtown and Uptown Dallas.”
June 3, 2016
How to make a donut, by the Nissan 370Z NISMO
In celebration of June 3 as #NationalDonutDay, Formula Drift icon Chris Forsberg took to a production set in Southern California to put a unique spin on making donuts. Forsberg’s mission was to fling thousands of the tiny sprinkles onto more than 300 donuts using a Nissan 370Z NISMO as a utensil.
To be sure each of the cakes received ample coating, the team brought in two pallets of sprinkles weighing in at more than 2,800 pounds. Using all 350 horsepower on tap in the 370Z NISMO, Forsberg made 15 passes, ensuring a proper layer of sprinkles was achieved.
By the time it was over, more than 325 donuts and 120 boxes of sprinkles were used to create the stunt. However, the 370Z NISMO that powered the experiment proved to be the most delicious treat on the set.
March 24, 2016
Nissan shows all-new 2017 TITAN pickup at 2016 New York International Auto Show
At the 2016 New York International Auto Show, Nissan unveiled the standard bearer of its family of TITAN pickups – the 2017 TITAN Crew Cab, powered by Nissan’s 5.6-liter Endurance® V8 gasoline engine.
With the all-new flagship XD model of Nissan’s reimagined TITAN family of pickups already in dealer lots, this volume model, half-ton TITAN went on sale in the late summer of 2016.
“TITAN shares its aggressive style with the TITAN XD, but the two vehicles are completely different underneath the skin,” said Fred Diaz, Division Vice President and General Manager, North America Trucks and Light Commercial Vehicles, Nissan North America, Inc. “TITAN will compete in the heart of the full-size pickup segment – the half-ton – while the TITAN XD provides a unique solution for customers by bridging the cost and capability gap between traditional half-ton and full heavy-duty pickups. Between TITAN and TITAN XD, we will cover about 85 percent of the full-size truck market.”
March 23, 2017
2017 Nissan GT-R makes world debut at New York International Auto Show
The 2017 Nissan GT-R, which features the most significant makeover to the iconic supercar since its launch in 2007, made its global debut at the 2016 New York International Auto Show. It features a fresh look inside and out, as well as major driving performance enhancements and key new features.
In presenting the 2017 GT-R to an assembly of international automotive and business media Daniele Schillaci, executive vice president, Global Marketing & Sales, Nissan Motor Co., Ltd. stated: “This new GT-R is the most advanced, most refined and most progressive sports car that Nissan has ever built. And that is saying a lot.”
Feb. 16, 2016
Inspired by the latest Intelligent Park Assist Technology, Nissan presents the world’s first automated “Intelligent Parking Chair”
Nissan announced the first “Intelligent Parking Chair,” a concept inspired by its intelligent park assist technology that allows drivers to easily park their vehicles using automatic steering.
The “Intelligent Parking Chair” is a unique chair that automatically moves to a set position. The chair includes a roller to automatically move 360 degrees paired with a system that indicates the target position. Four cameras placed on the room’s ceiling generate a bird’s-eye view to wirelessly transmit the chair’s position and its route to destination.
Feb. 10, 2016
2017 Nissan Armada full-size SUV makes world debut at Chicago Auto Show
Nissan debuted the all-new 2017 Armada full-size SUV prior to its appearance at the 2016 Chicago Auto Show.
“With the introduction of the all-new, second-generation Armada full-size SUV, the last piece of Nissan’s transformation of its SUV and crossover lineup falls into place following the recent makeovers of our Pathfinder, Murano and Rogue models,” said Phil O’Connor, Director, Chief Marketing Manager, Nissan North America, Inc. “We’re particularly proud that with this new Armada we’re setting a new standard in class, offering advanced safety and security features usually reserved for much higher priced luxury sedans or premium SUVs.”
Feb 9, 2016
Nissan unleashes trio of aggressive “Winter Warrior” concepts just in time for the Chicago Auto Show
In celebration of the 2016 Chicago Auto Show, Nissan gave three of its popular crossovers a little competitive edge – creating one-off versions of Pathfinder, Murano and Rogue equipped with sets of heavy-duty snow tracks.
“Rogue, Murano and Pathfinder are proven all-wheel-drive crossovers that are very popular with customers, judging from exceptional sales results in 2015 and now in January 2016,” said Christian Meunier, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc. “With the Winter Warriors, we wanted to take that idea to the extreme, enhancing the vehicles’ advanced systems with special snow tracks, Genuine Nissan Accessories, and a custom exterior appearance.”
Jan. 7, 2016
Renault-Nissan to launch more than 10 vehicles with autonomous drive technology over the next four years
The Renault-Nissan Alliance confirmed that it will launch a range of vehicles with autonomous capabilities in the United States, Europe, Japan and China through 2020. The technology will be installed on mainstream, mass-market cars at affordable prices.
In addition, Renault-Nissan will launch a suite of new connectivity applications that will make it easier for people to stay connected to work, entertainment and social networks.
“Renault-Nissan Alliance is deeply committed to the twin goals of ‘zero emissions and zero fatalities,'” Renault-Nissan Alliance chairman and CEO Carlos Ghosn said at the Renault-Nissan Silicon Valley Research Center. “That’s why we are developing autonomous driving and connectivity for mass-market, mainstream vehicles on three continents.”
Ever wondered how Santa manages to deliver all the presents for Christmas in just one night? We might have just found out! Last year, we spotted the big man out and about London town in a GT-R, much to the delight of the locals. This year Rudolph might be given a break.
For after the holiday, here’s a handy household tip for quickly undecorating the tree.