Apple and Nissan: An Innovative Match Made-in-Heaven, Coming Soon to Carousel Nissan of Iowa City
When getting the opportunity to team up with the Apple, you jump at the chance. To put it into perspective, it’s like getting the chance to pair with Michael Jordan, in his prime, to take on a couple of second graders in two-on-two. It’s a no-brainer, a slam dunk, if you will. That’s why the news of this marriage between the innovative leader in the automotive industry and the undisputed tech giant has the world buzzing.
Nissan recently announced that it will serve as the exclusive automotive partner for the launch of Apple’s iTunes Radio, taking advantage of new creative formats, including audio and video, across Apple TV, iPhone, iPad, iPod touch, Mac and PC. Among the first Nissan vehicles to be highlighted with unique iTunes Radio materials are the upcoming, totally resigned 2014 Nissan Rogue compact SUV, the all-new 2014 Nissan Versa Note and the hot-selling Nissan LEAF electric vehicle.
“We see iTunes Radio as an integral part of our new vehicle launches and ‘big moments,’ riding the wave of interest and usage of this exciting new service to maximize exposure of Nissan’s new models,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. “We’re also adding iAd on iTunes Radio as a critical platform in support of ongoing campaigns, such as our college football and Heisman Trophy Tour initiatives. It’s a great way for Nissan to reach the right audiences in the right markets.”
The campaign theme for the all-new 2014 Nissan Rogue is “Make the Ordinary Extraordinary.” The marketing efforts are designed to drive reservations for the vehicle, which goes on sale at Nissan dealers nationwide in November. Rogue’s presence on iTunes Radio is a major part of this effort.
“Nissan, as a brand also known for innovation, is proud to support iTunes Radio from the very beginning, with content relevant to consumers’ interests,” added Brancheau. “We see iTunes Radio being a huge success and we look forward to delivering amazing brand experiences to this exciting new audience.”
At Carousel Nissan of Iowa City, we are as excited as you are to hear of this pairing. Every day we are proud to offer vehicles from the most forward-thinking car company on the planet. Stop in for a visit and let us show you why.