Nissan and Usain Bolt have teamed up for Nissan’s first ever global brand campaign titled “WHAT IF_”.
Usain Bolt is a triple olympic gold medalist and multi world record holder running the 100 meters in 9.58 seconds making him the fastest man in the world. Knowing that in the Nissan GT-R he can accelerate from 0 – 100km/h in 2.8 seconds it seems like a perfect combination. Bolt has been an owner of a Nissan GT-R since 2009 and said, “[The] Nissan GT-R is a wonderful car and perfect for me. I love everything in it. I enjoy driving it, and I feel completely safe, and that is the key thing for me.”
We at Nissan believe the “WHAT IF_” campaign has the legs to go the distance and announced that it has signed Bolt as its global frontman. In this high profile multimedia campaign, we are provoking consumer curiosity with intriguing headlines, visually arresting imagery and innovative installations. This first ad featuring Bolt and the Nissan GT-R will appear in major airports around the globe on June 1. The campaign, which will eventually reach all major international airports, was developed and is handled by our global agency, TBWA.
Don’t forget to check out our dedicated global facebook fanpage where you can follow the ad campaign and view behind the seens footage of the Bolt / GT-R photo shoot.